Chrysler Drives Detroit Youth to Read with Book Donations

The news of Detroit's bankruptcy filing hit pretty close to home for us in Vicksburg, MI, but the metropolis of Michigan has not only the unwavering support from our dealership, but of the Chrysler brand. Like our community, Chrysler has a special connection with Detroit, as the automaker calls the area home and operates its headquarters there to this day. As a way of giving back to the city that gave it life, Chrysler has implemented a program aimed to encourage literacy and learning among the children of Detroit.

Alongside United Way for Southeastern Michigan (UWSEM), a nonprofit focused on various fundraising and support initiatives, and Michigan No Kid Hungry, an organization committed to providing healthy food options for families, Chrysler is holding several events around the city to distribute children's books by Scholastic. Over 148,500 books will be gifted to kids and families of the area by September, at local Early Learning Communities, health centers, schools, and sponsored "Meet Up and Eat Up" events.

"Donating these books is a part of Chrysler brand's mission to both help drive the importance of early education and also to ensure that those children who need lunch when school is n ot in session have the opportunity to receive it," said Chrysler President and CEO, Saad Chehab. The automaker hopes the donation inspires young minds, as well as aid in providing the means to a boundless future.1

For continued updates on Chrysler and its philanthropic endeavors, bookmark and follow our blog. Not only do we post about the auto brand's humanitarian efforts, but we also talk about new Chrysler models and their arrival here to Vicksburg Chrysler Dodge Jeep RAM.


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